The VICUTU Trend Model Concept Store architecturalizes and spatializes the brand name’s crucial aspects by means of investigation, manipulation, and reinvention. The fashion sector’s attire attributes are recreated by futuristic eyesight and beautiful architectural language, offering clients a a single-of-a-variety working experience when remaining faithful to the expression of the cloth, tailoring, and good quality of the trend.
VICUTU’s Design Strategy
The fabric grows from a weave, the intertwining of threads into a extra outsized garment inside of the façade, this language is carried out at a gigantic architectural scale, giving visitors with a novel more skin to the composition. The façade is created working with a new fabrication strategy that bends and flexes aluminum sheets into doubly curved geometries, comparable to how flat materials are tailor-made into a few-dimensional dresses.
The woven diagrid language creates unity in the course of the retailer by means of its various expressions and programs as detail. This geometry, embedded as relief within pedestals, graphic within just ground patterns, and as a a few-dimensional lattice in the inside façade, adds a layer of reference to the woven nature of trend, equally pretty much as a suggests of producing material but also as an expression of the client, as an industry chief, who has turn out to be an interwoven posture within the artistic improvement of Chinese vogue.
The job serves as a prosperous and comprehensive showpiece for the customer to exhibit the brand’s latest suggestions and the probability for creativity within unusual relationships with other industries, this kind of as architecture. The meticulous notice to depth all over the task generates a certainly experiential marriage with the visitor. The spot encourages the tactile working experience of room and manner while providing a respite from the electronic world.
Venture Details:
Architects: AntiStatics Architecture (Beijing+ New York)
Area: 1680 sqm
12 months: 2022
Pictures: Uk Studio, AntiStatics
Guide Architect: Mo Zheng, Martin Miller
Design Staff: Yasser Hafizs, Luke Theodorius E.D.Santoso, Frank Feng, Annie Liu, Dhaga Aman, Wenlin Bai, Yue Xi, Boyan Zhang, Arthur Yang, Yong Li, Weidong Zhang, Zhiming Wu, Changyong Guo, Jingwei Zhang
Project Architect: Christopher Beckett
Main Contractor:Beijing Chenfeng Polang Architectural Decoration Engineering Co., Ltd.
Client:VICUTU (Beijing Gelei Manner Technological innovation Co., Ltd)
Town: Beijing
Country: China
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